Selling Points

In July 2026 we launched the sister site of Property Bookmarks – Selling Points.

Property descriptions matter

Property listings are not only about price, location, bedrooms and bathrooms. The description often contains the details that make a home stand out.

An estate agent might mention a nearby school, a station, a park, a golf club, a sea view, a wood burner, solar panels, an AGA, a Waitrose, a workshop, planning permission, or scope for modernisation.

Those details are often the real selling points.

What Selling Points does

Selling Points explores the searchable features, brands and places that appear in property descriptions.

It helps surface the words and references that can make a property more attractive, more memorable and easier to find.

For buyers, these details can reveal properties connected with the things they care about.

For sellers and estate agents, they show how a well-written description can make a property stand out.

For local businesses, schools, brands and places, they show how often they are mentioned as part of the appeal of nearby homes.

A new layer in property search

Most property search starts with filters such as price, area, bedrooms and property type. Selling Points adds another layer: the useful details hidden in the property blurb.

A buyer may not simply be looking for a three-bedroom house. They may be looking for a home near a particular school, close to a station, with a garden office, countryside views, solar panels, a character cottage feel, or a kitchen with recognised appliances.

When those words appear in a property description, they become searchable advantages.

Part of the Property Bookmarks family

Selling Points is part of the same wider idea as Property Bookmarks: helping people make better sense of property search.

Property Bookmarks is focused on saving and organising properties.

Selling Points is focused on discovering the reasons why properties are attractive.

Together, they help turn property search from a stream of listings into something easier to explore, compare and understand.

Visit Selling Points

You can visit the new site here:

Selling Points
https://sellingpoints.co.uk/

Selling Points is still developing, but the idea is simple: property blurb contains value. The right words can connect homes with buyers, sellers, agents, businesses, brands and local places.